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What is Maximize Clicks in Google Ads?


An image of pay per click letters applied on a desk

What are Maximize Clicks in Google Ads? As the name suggests, this bidding strategy is designed to help you get as many clicks as possible within your budget. It automatically adjusts your bids to make sure you're getting the most bang for your buck.


This can be a great option if you're looking to generate more traffic and conversions from your campaigns. However, it's important to understand the pros and cons of using Maximize Clicks before making a decision.

In this article, we'll cover: