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What is Maximize Clicks in Google Ads?


An image of pay per click letters applied on a desk

What are Maximize Clicks in Google Ads? As the name suggests, this bidding strategy is designed to help you get as many clicks as possible within your budget. It automatically adjusts your bids to make sure you're getting the most bang for your buck.


This can be a great option if you're looking to generate more traffic and conversions from your campaigns. However, it's important to understand the pros and cons of using Maximize Clicks before making a decision.

In this article, we'll cover:


What is Maximize Clicks?


When you select 'Maximize Clicks' as your bidding option, Google Ads adjusts your bids automatically to get as many clicks as possible within your budget. Google Ads will look at the keywords in your campaign and how much competition there is for them – then it will readjust your bids so you're paying a competitive amount for each ad click.


Pros and cons of using this strategy


The pros of using Maximize Clicks include the fact that it's a relatively low-effort way to get more clicks from your campaigns. It will also help you save time since you won't need to manually adjust bids for each of your keywords.

On the other hand, there are some drawbacks: Since it relies on automated bidding, there is no guarantee you'll get the most effective bids. Additionally, it may be difficult to track and measure the performance of individual keywords with this strategy since you won't be able to set bids at a keyword level.


Pros of using maximise clicks:

  • Low-effort way to get more clicks

  • Saves time - no need to manually adjust bids

  • Automation increases efficiency

Cons of using maximise clicks:

  • No guarantee of the most effective bids

  • Difficult to track and measure keyword performance

How to set up a campaign with the Maximize Clicks bidding option


Setting up this bidding strategy is relatively easy. Simply select 'Maximize Clicks' from the drop-down list of available bidding options when setting up your campaign. Google Ads will then take over, automatically adjusting bids to get you the most clicks within your budget.


To use Maximize Clicks as your bidding option in Google Ads, you'll need to do the following:


1. Log into your Google Ads account and click on the 'Campaigns' tab

2. Select the campaign you'd like to modify and click 'Edit'

3. On the Bidding page, select 'Maximize Clicks' from the dropdown menu

4. Enter your target daily budget and click 'Save'

5. Once the changes are saved, you can monitor the performance of your campaign to make sure it's meeting your goals.


Is maximise clicks good for a new campaign?


A women pondering at her work station

Maximize Clicks can be a great way to get started with Google Ads if you're short on time or don't have the experience to manually adjust your bids. However, it's important to keep in mind that this strategy may not always provide the most effective results. If you're looking for more control and better performance, consider learning how to optimize your campaigns with manual bidding.


This a reminder that Google ad campaigns get better with more data as they are optimised, so it's important to monitor your campaigns and make adjustments as needed.


We at Marketing Optimised tend to use maximise clicks at the start of new campaigns or new accounts as it is an effective way to drive traffic quickly and easily. We also use it when we are testing new keywords - that way, we can get quick results without needing to make adjustments right away.

But we will change the bidding strategy once we have built up more data, and we can use our knowledge of the campaign performance to get better results in the long run.


How do you know if maximise clicks is working for you?


The best way to tell if Maximize Clicks is working for you is to closely monitor your campaign and make sure it's meeting your goals. Look at the keywords in your campaigns and measure their performance – you can use the Keywords tab in your Google Ads interface to do this.


If the average cost-per-click (CPC) is higher than you would like, or if the click-through rate (CTR) is lower than desired, it may be time to switch to a different bidding option.


What other automated bidding strategies can I use on Google ads?


In addition, to Maximize Clicks, there are other automated bidding options available in Google Ads.


Here are alternative automated bidding strategies:

  1. Maximize Clicks

  2. Maximize Conversions

  3. Enhanced cost per click (ECPC)

  4. Maximize Conversion Value

  5. Target Cost Per Action ( tCPA)

  6. Target Return on Ad Spend (tROAS)


Conclusion.


Maximize Clicks is a popular bidding strategy in Google Ads because it's easy to set up and requires minimal effort. It can be a great option if you're short on time or don't have the experience to manually adjust bids. However, it's important to keep in mind that this strategy may not always provide the most effective results. If you're looking for more control and better performance, consider switching to a different automated bidding option or learning how to optimize your campaigns with manual bidding.

For more information on optimizing your Google Ads campaigns, contact the experts at Marketing Optimised. We have the knowledge and experience to help you get the most out of your ads.


Make sure to monitor your campaigns and adjust bidding accordingly to get the best results for your business. By doing so, you'll be maximizing your ROI and driving more leads to your website.



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