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Why Online Reviews are Important

It's said that its 20 years to build a reputation and five minutes to ruin it. This was a quote not said by a marketer but by Warren Buffet, one of the world's most respected businessmen. While that may be an exaggeration, it does highlight the importance of customer reviews and feedback in today's digital age.

67% of consumers are influenced by online reviews before making a purchase.

Customer reviews have become one of the most important factors in determining customer satisfaction. Many companies now place just as much emphasis on customer reviews as they do on traditional marketing efforts like TV commercials or newspaper ads.