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What Is The Ideal Length For a Blog Post?



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When it comes to blog posts, there is no one-size-fits-all answer to the question of how long they should be. However, there are some general guidelines you can follow to help you create high-quality content that will engage your readers.

In this blog post, we will discuss the ideal length for a blog post and provide tips for optimizing your blog.


How long should a blog post be for optimal SEO in 2022?


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This is a frequently asked question given at Marketing Optimised and the answer is not as simple as you may think. The truth is, it depends on several factors including your audience, keyword research, and the overall purpose of your blog post.

That being said, the ideal length for a blog post in 2022 is somewhere between 600-2500 words. This range provides enough content to thoroughly cover a topic without being overwhelming for readers.


What are the factors you need to consider when deciding on the length of your blog post?


When deciding on the length of your blog post, there are a few factors you need to take into consideration:

  • The overall purpose of your blog post: Are you writing an informative article or a how-to guide? These types of posts will require more detailed instructions and, as such, will be longer. On the other hand, if you’re writing a blog post that is more light-hearted and personal, it can be shorter.


  • Who is your target audience? If you’re writing for an expert audience, they will likely have the patience to read a longer article. However, if you’re targeting a general audience, it’s important to keep your blog posts short and sweet.


  • The level of competition for your keyword: If you’re targeting a competitive keyword, you will need to write a longer and more detailed blog post to rank high on search engine results pages.

How often should I create a blog?


An image of someone at their laptop working with a notepad next to them.

Depending on your SEO goals, you may need to create multiple blog posts each week or only a few per month. A good rule of thumb is to create at least one high-quality blog post each week. This will help keep your site fresh and give readers something new to look forward to regularly.

Creating quality content that is keyword-optimized and engaging can be time-consuming. However, the effort is worth it when you consider the benefits of having a successful blog. By following the tips in this blog post, you can create content that will help you achieve your SEO goals.

Remember that creating content is a marathon and not a sprint. Don’t try to do too much at once or you will quickly become overwhelmed and burnt out. Take your time, plan each blog post carefully, and most importantly, have fun! Creating quality content should be enjoyable so find what works best for you and stick with it.


Optimising your blog content


If creating content like blogs is not hard enough, you need to make sure that it is also optimised. This means keyword research, using the right keyword density, and making sure your blogs are mobile-friendly.


Here are some tips for optimising your blog content:


  • Do keyword research: Find out what keywords your target audience is searching for and make sure to include them in your blog post.


  • Use the right keyword density: Don’t stuff your blog post with too many keywords as this will result in a lower search engine ranking. Aim for a keyword density of around 0.75%.


  • Make sure your blog is mobile-friendly: More and more people are reading blogs on their smartphones so it’s important to make sure your site is responsive. If it’s not, you’re likely to lose readers.

By following these tips, you can create high-quality content that is optimised for search engines and engaging for your target audience. So, what are you waiting for? Start writing!


Should you get a consultant or marketing agency to write your content?


As much as we encourage businesses to try and produce their content in-house, there are times when it would be more beneficial to outsource this task. If you don't have the time or resources to produce high-quality content regularly, it might be worth considering hiring a consultant or marketing agency.


When deciding whether to outsource your content creation, consider the following factors:


  • The cost: Hiring a consultant or agency can be expensive. Make sure you have the budget to cover the costs before making any decisions.

  • Your goals: What are your content marketing goals? If you’re looking to increase brand awareness or drive traffic to your website, it might be worth outsourcing your content.

  • Your resources: Do you have the time and resources to produce quality content in-house? If not, it might be worth hiring someone to help you.

By taking the time to consider your options, you can decide whether outsourcing your content creation is the right decision for your business.

Does plagiarism play a role in content creation?

It's one of the main reasons why you might want to outsource your content creation. If you're not a good writer or don't have the time to produce quality content, it would be better to hire someone who can do it for you.

The bottom line is that if you want to rank high on search engine results pages, you need to create high-quality, keyword-optimized content. So, if you don't have the time or resources to do this yourself, consider hiring a consultant or marketing agency.


At Marketing Optimised, we carry out plagiarism tests on all of our content to ensure that it is of the highest quality.


What about images in blogs?


Images in blogs play a vital role in drawing attention to your content and helping it to stand out. In fact, posts with images get 94% more views than those without.


You need to make sure that each image is optimised for search engines. This means adding keyword-rich alt text to each image.


Due to the page experience update, Google rolled out, you need to monitor the size of your images to make sure they are not too big. Otherwise, your page will load slowly and you will lose readers.

Google added a variety of trackers to test how fast your pages load, and in return, will give you a ranking score which will affect where your blog is position on search engines.


Be careful of copyright infringement on images with blogs.


If you use an image that doesn't belong to you, you could be sued for copyright infringement.

There are many free stock photo sites that you can use to find high-quality images for your blog posts. Some of our favourites include Unsplash, Pexels, and Pixabay.


Using an image that doesn't belong to you can leave you with legal headaches, so it's best to avoid this by using free stock photo sites as new businesses are working with photographers to help fine those who use their images online.


Overall, images are an important part of blog posts as they can help to improve the look of your site and draw attention to your content. Just make sure you use keyword-optimised alt text and monitor the size of your images to avoid a slow page loading time.


If you are looking for content creation services, then please get in touch with us today. We would be more than happy to help you create high-quality, keyword-optimized content for your website.


We offer a free consultation so that we can understand your needs and objectives before providing you with a quotation. Contact us today to arrange a time that suits you.



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