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What is Google Analytics 4


A vector image showing the Google analytics logo

Please note that from July 1, 2023, Google Analytics will no longer be able to process new data. On October 1, 2023, Universal Analytics 360 properties will receive an extra three months of data processing time, ending on October 1st, 2023. After those dates, Google Analytics 4 will be the only Google tool available to monitor your website activity.

In this blog post, we'll cover:


What is GA4?

How is GA4 different from Universal Analytics?