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What is a Site Audit

Updated: Jul 2, 2023

An image showing showing SEMrush site audit

When it comes to the technical aspects of SEO, site audits are one of the most important things you can do for your website. By conducting an audit, you can find and fix any technical issues that are impacting your website's performance - from its search engine rankings to its page speed and user experience.

In this article, we will explain the following:

If you need help with your SEO and need a free site audit, reach out to us at Marketing Optimised:

What is a Site Audit?

A site audit is a process of thoroughly analyzing your website to identify any technical issues that may be impacting its performance. The technical elements that are analyzed in a site audit can range from technical SEO to page speed and broken links. By evaluating these technical aspects, you can identify any issues that may be holding your website back from achieving its full potential.

A full site audit takes into account a range of factors such as meta descriptions, site health, page speed, blog posts and more. By ensuring that all these elements are functioning properly, you can optimize your website for search engine visibility, better user experience and improved performance.

How does it Influence SEO?

A site audit is essential to ensure optimal technical SEO performance. It can help identify any issues that might be hampering your website's rankings in search engine results. Issues such as meta descriptions, site health and blog posts can all have a major impact on your SEO performance.

By identifying and addressing these technical issues, you can boost your website’s visibility in search engine results and ultimately improve its overall performance.

What Technical Issues Can Be Identified in an Audit?

The technical elements that are analysed during a site audit vary depending on the type of audit being conducted. A comprehensive site audit will evaluate meta descriptions, site health, page speed and broken links as well as other aspects such as blog posts, content quality and backlinks. All of these elements have an impact on SEO performance and can be identified in a site audit.

By analysing all these technical aspects, you can identify any issues that may be impacting your website’s rankings or user experience. This can help you make the necessary changes to improve your website's overall performance.

Here is a breakdown of some of the technical issues that can be identified in a site audit:

  • Meta descriptions - These are short descriptions that show up in search engine results. It is important for them to be optimized for SEO purposes.

  • Site health - This refers to any technical problems such as 404 errors, broken links and missing meta tags that may be affecting your website’s performance.

  • Page speed - Slow page load times can lead to decreased user engagement and a lower ranking in search engine results. It is important to keep an eye on this element during a site audit.

  • Blog posts - If you have a blog, it is important to make sure that the content is optimized for SEO and that it is up to date.

  • Conversion rate optimization audit - An audit of your website’s conversion rate optimization (CRO) can help you identify any issues that might be preventing users from converting on your website.

  • Backlink history - If you have a backlink profile, it is important to analyze it for any potential issues that might be affecting your website’s ranking in search engine results.

  • Competitor website audit - Evaluating the performance of your competitors can be a good way to identify any potential issues that they may have, and then use those insights to improve your own website.

How Do You Perform an Audit Yourself?

You can perform a basic site audit by using free online tools such as Google Analytics and Webmaster Tools. These tools will help you identify any technical issues that may be hindering your website's performance.

What's your opinion on website audits?

  • They're essential for any business wanting to succeed online

  • They're a waste of time and money

  • I'm not sure what they are

Whilst this is not strictly a comprehensive audit, it can help you identify any page-level SEO issues that may be impacting your website. You can then take the necessary steps to address these issues and improve your website's performance.

For more complex SEO audits, you may need to enlist the services of an expert seo consultant. An experienced SEO professional who has the knowledge and expertise to identify any hidden issues that may be impacting your website.

What are some of the difficulties of Performing a Site Audit?

Performing a site audit can be a complex and time-consuming process. It requires a great deal of expertise to identify any issues that may be invisible to the untrained eye. Businesses need to invest in professional assistance when conducting an audit as it will ensure that all technical issues are identified and addressed appropriately.

Moreover, a site audit requires patience, attention to detail and a good understanding of the technical aspects of SEO. It can be difficult for businesses to stay up-to-date with the latest search engine algorithms and trends, making it almost impossible to identify any potential problems on their own.

What site audit tools are available?

An image showing a brainstorming session at a marketing agency

Perhaps one of the most recognised but pricey is SEMrush. It is a comprehensive SEO suite that provides detailed audits, competitor research and analysis. Additionally, tools such as Ahrefs and Moz offer more affordable alternatives if you are on a budget.

We highly recommend that new users do not attempt to perform a site audit themselves. An experienced SEO consultant will be able to identify any potential issues and provide the necessary solutions in a short space of time.

SEO specialists will be able to identify and fix duplicate content issues, optimize page speed, improve search engine optimization and carry out an audit of your website’s competitor performance. Furthermore, SEO experts can help you to identify any potential user experience problems and come up with solutions that will improve the overall performance of your website.

How much do site audit Services Cost?

Today a SEO specialist or agency might offer you a free audit report. However, when doing a comprehensive audit the price can range anywhere from £300 to £1000.

Ultimately, the costs are based on a couple of factors such as:

  • The complexity of the audit

  • The size of your website

  • The target keywords you want to target

  • The type of audit report needed etc.


A site audit is a critical step in any website’s SEO strategy. It helps to identify any technical issues that may be hindering the site’s performance and offers insight into how you can improve user experience and page optimization.

For businesses looking to perform an effective site audit, we recommend enlisting the help of an experienced SEO consultant. By doing so, you will ensure that all site audit tasks are carried out correctly and in the most efficient manner possible.

Furthermore, with the help of an SEO professional, you can reduce any potential costs and risks associated with site audits.

If you would like to more information about site audit services or require assistance with your marketing, contact us at Marketing Optimised. We offer site audit services to help businesses optimise their website performance and achieve better results.


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