If you are a marketer or business owner looking to promote your product online, you may have heard of the term ‘maximise conversions’ when it comes to Google Ads. Maximise conversions is a bid strategy that helps you get the most out of your campaigns by automatically setting bid amounts for each keyword to achieve the highest number of conversions (sales, leads, etc.) at the lowest cost.
In this article, we'll explore the following around maximise conversions:
If you need help with your PPC campaigns, reach out to us at Marketing Optimised and book a free consulsultation.
How do maximise conversions work?
Maximise conversions bid strategy adjusts bid amounts for each keyword to get the most from your ads. This bid strategy uses automated bid strategies in order to automate the ad buying process and make sure you get the most out of your budget. It takes into account factors such as relevance, CTR, device types and more when setting bid values for each keyword.
This bid strategy works by spending your entire daily budget on cost-per-acquisition (CPA), cost per click (CPC) and cost per view (CPV) targets, so you can be sure that your ad spend is being put to good use in achieving the highest number of conversions at the lowest cost.
Moreover, the cost-per-click (CPC) and cost-per-view (CPV) targets you set will be adjusted to fit within your daily budget, so you don’t have to worry about overspending.
When can you use maximise conversions?
Maximise conversions can be used when you’re looking to drive sales, leads or any other action that is trackable as a conversion. If you want to get the most out of your ads, this bid strategy is ideal for any business looking to optimise its campaigns and increase conversion rates.
Google recommends that users implement maximise conversions only when they have at least 30 conversions to help the algorithm learn which bids to adjust and when.
What results can you expect from using maximise conversions?
When used correctly, maximise conversions should help you drive more conversion volume at a cost-effective rate. It’s important to remember that maximise conversions is a smart bidding strategy and works best when it has access to enough data points from which to learn, so your campaigns should be running for at least 30 days before you can expect to see results.
You may also want to consider using an auction time bidding (ATB) strategy to increase return on ad spend (ROAS). ATB works by optimising bids based on the time of day and day of week when users are more likely to convert. This can help you get better results from your campaigns as well as increase ROAS.
5 best practises when using maxmise conversions
There are a number of best practises you should follow when using maximise conversions:
1. Set realistic targets: Make sure that you set realistic targets for your campaigns so the algorithm is able to work effectively.
2. Use cross-device tracking: Maximise conversions works best when you’re able to track user behaviour across multiple devices, so make sure you have this enabled in your google ads account.
3. Monitor performance: Make sure you check in on your campaigns regularly to ensure that they are performing as expected.
4. Adjust bids manually: Don’t forget to adjust bids manually if needed, as this can help you get better results from your campaigns.
5. Optimise for conversions: Last but not least, make sure you optimise your campaigns for conversions. This means that your ads should be relevant to the user's search query and lead them directly to the desired conversion action.
By following these best practises, you can ensure that you get the most out of maximise conversions and see better results from your google ads campaigns.
How to setup maximise conversions?
Setting up maximise conversions in your google ads account is relatively straightforward.
First, you’ll want to make sure that you have at least 30 conversions in an existing ad history on the campaign you want to change to this bidding strategy. This allows the algorithm enough data points to learn from and optimise bids accordingly.
Follow the steps below to set up maximise conversions in your google ads account:
Log into your Google Ads account.
Select the campaign you want to use this strategy for.
Click on the “Settings” tab and select “Maximise Conversion” from the drop-down menu.
Enter a maximum cost-per-click (CPC) or cost-per-view (CPV) bid that you’re comfortable with.
Select an auction time bidding (ATB) strategy if you want to increase ROAS.
Adjust your daily budget, as this will be adjusted by the algorithm to fit within your maximum target CPC or CPV.
Click “save” to apply the changes.
After you have set up your campaign, you can monitor its performance and make adjustments as needed. It’s important to remember that it could take a few weeks for the algorithm to learn from your campaigns and optimise bids accordingly.
Maximise conversions is a great way to drive more conversion volume at a cost-effective rate. It’s important to remember that it works best when you have access to enough data points from which to learn, so make sure your campaigns are running for at least 30 days before you can expect to see results.
If you need help implementing this strategy in your google ads account, speak to us at Marketing Optimised as we have experienced professionals who can help you maximise your return on ad spend and get the most out of your Google Ads campaigns.