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What is Aggregate Rating Schema?

an image showing someone giving a 5 star rating review.

If you've ever searched for a product or service online, you've probably seen star ratings next to search results. These ratings are generated by aggregate rating schema. But what is it, and how does it work? In this article, we'll explain what aggregate rating schema is, and how it can help your business generate more leads and sales.

If you're involved in digital marketing, chances are you've heard of schema markup. schema markup is code that you can add to your website to help search engines understand your content better. One type of schema markup is aggregate rating schema, which can be used to display star ratings in Google search results.

Aggregate rating schema is a type of schema markup that is used to display star ratings in Google search results. Google uses this information to generate rich snippets, which are short descriptions that appear beneath a website's title and URL in search results. Rich snippets can improve your click-through rate (CTR) because they make your listing more eye-catching and informative.