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The Role of Marketing in a Business Environment


staff working on marketing

Marketing is a huge part of any business, digital or otherwise. It's the thing that brings in new customers and creates a buzz around your product or service. Marketing can be done on many levels, from digital marketing to physical marketing like billboards and signs.


This article will explore what the role of marketing is within a business environment and how it can help you grow your company.


What is the purpose of marketing?


Marketing is an important part of a business. It can be digital and/or physical marketing through media like TV ads, billboards or signs. Marketing communicates the value that your product provides to customers and tells them how they should feel about it based on what you want from them, such as loyalty or purchase in