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How Many Ad Groups Per Campaign are there in Google Ads?


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When it comes to pay-per-click (PPC) advertising, Google Ads is the undisputed leader. With its vast reach and targeting capabilities, it's no wonder that businesses of all sizes are utilizing Google Ads to drive traffic and conversions.



But with so many options and settings to consider, it can be overwhelming to navigate the platform and create a successful PPC strategy. One common question that arises is: how many ad groups per campaign are there in Google Ads? In this article, we'll explore the optimal number of ad groups per campaign in Google Ads and how it can impact your PPC success.


What is an Ad Group?


Before we dive into the optimal number of ad groups per campaign, let's first define what an ad group is. An ad group is a collection of ads that share a similar theme or target a specific set of keywords. Within an ad group, you can have multiple ads and keywords, but they should all be related to the same topic or product.


For example, if you are a clothing retailer, you may have an ad group for "women's dresses" and another for "men's shirts". This allows you to create specific ads and target relevant keywords for each product category.


Why Are Ad Groups Important?


Ad groups can help to ensure that your ads are relevant to your keywords. Source: Google

Ad groups play a crucial role in the success of your PPC campaigns. Here are a few reasons why:


  • Relevance: By grouping similar ads and keywords together, you can ensure that your ads are relevant to the user's search query. This can improve your ad's quality score and ultimately lead to a higher click-through rate (CTR) and conversion rate.

  • Organization: Ad groups help keep your campaigns organized and easy to manage. Instead of having all your ads and keywords in one place, you can break them down into smaller, more manageable groups.

  • Targeting: Ad groups allow you to target specific keywords and audiences, making your ads more targeted and effective.


What is the Optimal Number of Ad Groups Per Campaign?


Now that we understand the importance of ad groups, let's address the main question: how many ad groups per campaign are there in Google Ads? The answer is not a simple one, as it depends on various factors such as your budget, goals, and the complexity of your products or services.


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Budget and Goals


Your budget and goals should be the primary factors in determining the number of ad groups per campaign. If you have a limited budget, it may be more efficient to have fewer ad groups with a higher budget for each. This allows you to focus your efforts and budget on a smaller number of ad groups and potentially see better results.


On the other hand, if you have a larger budget and want to target a wide range of keywords and audiences, you may benefit from having more ad groups with smaller budgets. This allows you to cast a wider net and reach a larger audience.


Complexity of Products or Services


The complexity of your products or services can also impact the number of ad groups you need. If you offer a wide range of products or services, it may be necessary to have more ad groups to effectively target each one.


This allows you to create specific ads and target relevant keywords for each product or service, rather than trying to fit them all into one ad group.


Best Practices for Creating Ad Groups


While there is no set number of ad groups per campaign, there are some best practices you can follow to ensure your ad groups are effective and efficient.


Keep Ad Groups Small and Focused


As a general rule, it's best to keep your ad groups small and focused. This means having a maximum of 10-15 keywords per ad group. This allows you to create specific ads and target relevant keywords, rather than trying to fit too many keywords into one ad group.


Group Keywords by Theme or Product


When creating ad groups, it's important to group keywords by theme or product. This ensures that your ads are relevant to the user's search query and can improve your ad's quality score. It also makes it easier to manage and optimize your campaigns.


Utilize Negative Keywords


Negative keywords are keywords that you do not want your ads to show for. By utilizing negative keywords, you can further refine your ad groups and ensure that your ads are only shown to relevant audiences. This can also help improve your ad's quality score and reduce wasted ad spend.


Real-World Examples of Ad Groups in Google Ads


To better understand how ad groups work in Google Ads, let's look at some real-world examples.


Example 1: E-commerce Store


An e-commerce store selling clothing may have the following ad groups:

  • Women's Dresses

  • Men's Shirts

  • Women's Shoes

  • Men's Pants

Within each ad group, they would have specific ads and keywords related to that product category. For example, in the "Women's Dresses" ad group, they may have ads for "Summer Dresses" and keywords such as "floral dresses" and "maxi dresses".


Example 2: Service-Based Business


A service-based business offering digital marketing services may have the following ad groups:


  • SEO Services

  • PPC Services

  • Social Media Marketing Services

  • Email Marketing Services

Within each ad group, they would have specific ads and keywords related to that service. For example, in the "SEO Services" ad group, they may have ads for "Improve Your Website's SEO" and keywords such as "SEO audit" and "keyword research".


Who is Responsible for Creating Ad Groups?


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In most cases, the responsibility for creating ad groups falls on the PPC manager or digital marketing team. They are responsible for creating and managing campaigns, including ad groups, to ensure they are effective and aligned with the overall PPC strategy.


Conclusion


In conclusion, there is no set number of ad groups per campaign in Google Ads. The optimal number depends on various factors such as budget, goals, and the complexity of your products or services.


However, by following best practices and creating small, focused ad groups, you can improve the effectiveness and efficiency of your PPC campaigns. Remember to regularly review and optimize your ad groups to ensure they are performing at their best. With the right approach, ad groups can play a crucial role in the success of your PPC strategy.


If you need help with your Google Ads, reach out to our team today.



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